About the company
Founded by two Vlerick alumni, Bakery Company started as a B2C platform delivering breakfast boxes, reaching €165K in sales by 2024. Due to high demand for their signature cinnamon rolls, they pivoted to B2B, supplying premium cinnamon rolls to coffee bars, high-end retailers, hotels, and breakfast venues. Bakery Company helps businesses differentiate in a saturated market by offering high-quality, Scandinavian-inspired products that meet the growing demand for sustainability, convenience, and premium flavors.
Why invest?
Bakery Company has rapidly evolved from a B2C breakfast box concept to a thriving B2B supplier of premium cinnamon rolls. With €165K in sales by 2024 and over 7,200 orders, the company has proven strong market demand. Their ready-to-serve, high-quality product fills a gap in the hospitality and retail sectors, offering a scalable, cost-efficient model with low fixed costs. Strong branding, a loyal customer base, and minimal competition position Bakery Company for rapid growth. By 2026, the company aims to expand to the Netherlands, selling 550,000 cinnamon rolls across 217 sales points, with a vision to reach 2 million rolls in 829 locations by 2028.
A unique investment opportunity
Bakery Company combines premium quality with operational efficiency, bridging the gap between artisanal bakeries and industrial producers. Their frozen, ready-to-serve product eliminates the need for baking, making it attractive to both small coffee shops and large retailers. With a proven market fit and the ability to scale quickly, the company is raising €450K, including €200K in equity, offering tax benefits for investors. This is a rare chance to support a fast-growing brand on its way to becoming a market leader in the European cinnamon roll industry.
Interested?
Help spread the love for authentic, mouthwatering Scandinavian-inspired cinnamon rolls as they take over coffee shops and retailers everywhere!
